Analytics Consulting for Data-driven Marketers
Growing your business with digital marketing is difficult and time consuming. You spend a lot of time and money promoting your business in order to drive more traffic to your site and get more conversions (leads, sales, donations).
ANALYTICS is the key to understanding which of your marketing efforts are effective.
If you ignore your analytics you risk wasting money and losing opportunities to your competitors.
Let me take analytics off your plate so you don’t have to worry about it.
When talking with marketers and business owners I frequently hear variations of the following:
- “We want some reports we can use to see how our website’s performing.”
- “We look at our Google Analytics data but we are not sure what all the numbers mean. What should we be doing?”
- “We’re not 100% confident our analytics data looks right. Can you help with that?
- “We know our website needs improving, but we want to know exactly what needs work.”
I offer a number of Analytics services that address these issues and more.
My analytics consulting services focus on the areas of planning, implementation, and ongoing reporting & analysis.
- Planning: Identifying what business questions need to be answered, how to collect data to answer those questions, and determining the tools required to measure the data you need.
- Implementation: Ensuring Google Analytics and/or Google Tag Manager are set up correctly, and providing complete and accurate data.
- Reporting: Collecting data for the key metrics and segments most important to your business and making the information as accessible as possible.
- Analysis: Using the data to find answers to your top business questions and provide actions to take to improve performance.
How I Can Help You
Google Analytics Health Check
Your Google Analytics setup may be wrong. You don’t want to make decisions based on bad or incomplete data. We are trying to avoid “Garbage In, Garbage Out.” My analytics audits have 100+ different data checkpoints to make sure your account is in the best shape possible.
Reporting & Analysis
Your digital marketing efforts cover many different channels and campaigns. But do you know how well they are all working together to grow your business?
First we identify your key business metrics and segments. I then create a monthly measurement plan to collect and report on the data. Analysis will include context for the key metrics, explain what the data means, and provide prioritized recommendations for next steps.
Using my SUCCESS Framework I evaluate all of your digital channels to learn what is working, what isn’t, and give insights on where to focus your marketing efforts for the highest ROI.
White Label Services
Are you an agency or consultant with clients who need analytics audits, or ongoing reporting and analysis? I provide white-labeled analytics consulting services to meet your client’s analytics needs. It’s your choice if you want to disclose I’m doing the work or not. Some do, some don’t.
Google Analytics Training and Consulting
- Gain a better understanding of Google Analytics and how to use it to grow your business or your clients’ business.
- Learn the right questions to ask BEFORE you even open your analytics.
- Learn which reports contain the data important to your business and which reports you can ignore.
- Learn how to do actual analysis instead of just reporting numbers that don’t drive change – even if you hate numbers.
Let me know your marketing and analytics needs and we can devise a plan that to help you achieve marketing success!
Email me at Kyle@kyleakerman.com